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Ad production coordinator
Ad production coordinator




During this process they also offload the footage and check that it’s safe and error free. They can also generate proxy files for Post to speed up the editing process and show footage to the DP for quality checks. The DIT is there to make sure that styling what is being filmed will actually be achievable during post production. Digital Image Technician (DIT) – A stylized look such as black and white or high saturation levels are achieved in post – not through the camera during filming.They also keep paths clear for Camera Op and 1st AC on moving camera shots. 2nd Assistant Camera (2nd AC) – Generally, they will run the slate and take footage to the DIT.They also build and dismantle the camera for filming and load filming media (SD cards, tape, etc.) as needed. 1st Assistant Camera (1st AC and/or Focus Puller) – They measure and maintain focus during filming and serve as main assistant to the Camera Op.This role can be performed by the Director of Photography in certain situations. Camera Op – Controls the camera and framing during filming.They recommend lighting, camera, and lensing and will work with the Director to design framing and camera movements. Director of Photography (DP and/or Cinematographer) – This person is in charge of creating the ‘look’ of a project as captured through the camera.2nd Assistant Director (2nd AD) – They help supervise with the 1st AD and are in charge of making sure cast and crew have scripts, call sheets and other documents.They make sure that filming is on schedule, keep the crew organized and keep all production activity on track. 1st Assistant Director (1st AD) – On larger shoots a 1st AD is brought in as an assistant to the Director.They are technically second in command to a producer (don’t say that to their face) but sometimes the roles are combined. Director – Has control over all creative, including but not limited to deciding on content being shot, directing talent on set, final selections of set design and locations, managing lighting design and camera positioning.

ad production coordinator

May also oversee day to day operations on set including scheduling and equipment returns.

ad production coordinator

  • Line-Producer – Primarily handles budgeting.
  • Executive Producer – The lead producer with complete oversight of a production.
  • Depending on the size of the production, there may be several producers who are in charge of separate departments (finance, development, etc.) In commercial production you will usually see Executive and Line Producers.
  • Producer – The person in charge of the entire production from conception to completion and hand-off to the client.
  • Commercial Production Crew – Who Does What (Better Known as ‘What is a Best Boy’)






    Ad production coordinator